METS

Graphic proposal for competition organized by METS (Museo Etnografico Trentino San Michele) to redesign their logo and the company profile.

The proposed monogram is based on primitive geometries: triangle and circle. These shapes are present in the external spaces of the museum and recurring in the visitor's path.

The composition of the monogram reflects the characteristics of the space surrounding the museum.

Just as soft and rigid forms blend in the landscape, in the pictogram, the two peaks of the "M" recall the shape of the mountains.

Geometric figures also appear in the letters, drawn with essential lines, to evoke the manual and rudimentary arts that the museum deals with.

The choice to tilt the composition is also inspired by the visitor's experience: the loss of reference lines in the museum space prevents recognizing the actual inclination of the structure.


May 2023